Thanks to the increasing traffic conditions throughout Berlin and a shift toward more sustainable transport options - the growing pool of commuters has made poster displays more effective and relevant than ever before. Roughly 1,54 million rides are taken via the subway daily (source: BVG number 2018). The sheer amount of people using public transportation makes Berlin's underground an ideal location for your next advertisement. During the average commute, passengers spend several minutes at a time waiting. These empty minutes provide the perfect opportunity for you to communicate with your target demographic. Advertising in the subway has become the trending form of marketing for events, announcements, products, services, and creative campaigns. Here at DIE DRAUSSENWERBER, we offer a wide variety of possibilities for your next advertising campaign.
Our poster displays are available in sizes DIN-A0 and DIN-A1 (in both portrait or landscape format).
The Berlin-network can be booked in different but comparable location variants. The District-networks place your advert in the north, south, east or west of Berlin (City-red, City-orange, City-beige, City-pink, City-gray, City-turquoise). If you are also interested in directly targeting pedestrians, cyclists, and motorists in the context of your campaign, so we recommend booking advertising space in bus and tram waiting shelters as part of a larger "District" or "Berlin" package.
The Facts: 27% of the tickets are attributed to billboard advertising. (Source: BB Promotion, ZMG KPI modeling)
In addition, 82% of culturally related advertisements are seen by culturally interested consumers. (Source: Consumer Analysis 2010, based on Berliner from 14 years)
All pricing information is valid for 2018. All prices in Euros plus VAT.
Booking period: One week (7 days).
Choose between individual networks, each with different location distribution.
Only entire networks can be booked at any time.
Primetime Tariff of KW 45-51 (price increase of 10%) in the city networks.
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