Our Metro Billboards behind the tracks offer you 9 square meters of ad space that is virtually impossible to overlook! Unlike many other advertising mediums, Metro Billboards are available for long-term bookings. These huge posters are typically bookings on an annual basis, but shorter bookings may be possible upon request. Due to the posting time, this advertisement is best suited as targeted location advertising in the immediate vicinity of your business or venue. We make it easy for you to draw attention to your target group. The average train waiting time is 5 minutes (source: BVG). During this time, your potential customer has a unique opportunity to engage with your ad and be inspired to take action. Various studies have found that the size of a picture alone increases it’s ability to grab and hold the attention of the viewer - while also increasing their ability to recall the image at a later time - for example, when making a purchase.
Germany’s capital city is known for its colorful spirit, freedom loving people and unique style. This eclectic energy and individuality also extends to Berlin’s transportation hubs — every U-bahn station has it’s own layout and individual flare. A big part of these underground cityscapes are defined by large advertisements voicing their messages to commuters. This presents the opportunity to position your display in a highly-visible urban context of your choice. Whether you want your ad to be a main focal point or have it fit seamlessly into the backdrop - the sky’s the limit. Due to constantly fluctuating traffic and weather conditions, few other advertisement types offer this amount of design freedom away from other visual distractions. Unlike some of our smaller above ground advertising mediums such as Lamppost Signs, Metro Billboards offer you a low competition environment and a large design area. Want the best of both worlds? Metro Billboards are an unbeatable compliment to a directional guidance network of Lamppost Signs to engage with consumers from above and below. With 173 U-Bahn stations throughout Berlin to choose from, bringing your product, service, or event to the forefront of consumer minds has never been easier. Something as simple as a directional arrow and a company name is all it takes to turn impressionable commuters into revenue.
As the exclusive advertising partner of the BVG, we strive to come up with creative ways to meet all of your advertising needs by putting together custom promotional packages with your specific goals in mind. This allows you the ability to select as many transportation hubs of your liking and turn them into promotional “hotspots” throughout the city. Feel free to reach out for more information - we are happy to connect you to one of our media specialists who are available for field assessments free of charge.
All pricing information is valid for 2018. All prices in Euros plus VAT.
Minimum booking period: 1 year (shorter booking periods available upon request)
Premium stations: Alexanderplatz, Eberswalder Strasse, Ernst-Reuter-Platz, Frankfurter Allee, Gleisdreieck, Hermannplatz, Kochstraße, Kurfürstendamm, Oranienburger Tor, Potsdamer Platz, Rosenthaler Platz, Schönhauser Allee, Senefelderplatz, Stadtmitte, Wilmersdorfer Straße, Wittenbergplatz, Zoologischer Garten (not all premium train stations are currently available)
More location details can be found on our location map (accessible via link below)
Prices exclude production
Production of promotional materials is available through DIE DRAUSSENWERBER
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