Due to the increasing traffic conditions throughout Berlin and a shift toward more sustainable transport options - the growing pool of commuters has made poster displays more effective and relevant than ever before. An estimated 1.63 million rides are taken via the subway daily (source: BVG number 2020). The sheer amount of people using public transportation makes Berlin's underground an ideal location for your next advertisement. After all, during the average commute passengers typically spend several minutes at a time waiting. These empty minutes provide the perfect opportunity for you to communicate with your target demographic making poster displays a trending marketing approach for events, announcements, products, services, and creative campaigns.
To ensure your ads are in the city's top locations, our specialists have designed several networks that can include poster displays in various sizes - DIN-A0, DIN-A1, and 4/1. DIN-A0 and DIN-A1 may be featured in either portrait or landscape format, while 4/1 is exclusively available in portrait. The Berlin-network can be booked in different but comparable location variants that strategically place your ads throughout the city. The District-networks zero in on the north, south, east or west of Berlin while the City-Netz concentrate media in the main city center with 6 different but equally effective networks to choose from (City-red, City-orange, City-beige, City-pink, City-gray, City-turquoise). If you'd like to incorporate additional forms of media into your campaign or are interested in alternatives to poster displays, we also offer poster frames and floor graphics.
The Facts: 27% of the tickets are attributed to billboard advertising (Source: BB Promotion, ZMG KPI modeling). In addition, 82% of culturally related advertisements are seen by culturally interested consumers (Source: Consumer Analysis 2010, based on Berliner from 14 years).
All pricing information is valid for 2023. All prices in Euros plus VAT.
Booking period: One week (7 days).
Choose between individual networks, each with different location distribution.
Only entire networks can be booked at any time.
Primetime tariff from week 46-52 (+ 10%) in the city networks.
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