Roughly 1.54 million U-Bahn rides are taken on the BVG daily (source: BVG Zahlenspiegel 2018). Berlin’s subways provide commuters with efficient and reliable transportation completely free of traffic. For the past several years, the number of people commuting via public transport (ÖPNV) has been steadily on the rise and this increase in commuter flow provides advertisers with high-quality ad space in any of Berlin’s 173 U-Bahn stations.
Floor Graphics are damage resistant decals that are attached to the floor of U-Bahn stations making them an eye-catching way to communicate with consumers - Trust us, they’re hard to miss! We can’t think of a more original way to reach the masses than having them walk over a chromatic floor graphic during their daily commute. This approach is particularly effective at highly frequented main stations like Alexanderplatz. Advertising campaigns that utilize space in Berlin’s U-Bahn stations reach unparalleled success due to the massive number of people who rely on the metro as their primary means of transport. With over 2,000 individually bookable locations throughout Berlin’s transportation network, don’t miss out on this unique way to take your campaign to the next level.
What makes this medium so special? Well, Floor Graphics are the ultimate form of contemporary advertising that encourage customers to take a closer look. These unique eye-catchers are strategically placed and expertly designed floor advertisements that are one of the newest trends which actively contribute to new customer acquisition. This advertising medium is especially effective when placed in the waiting halls or walkways within metro stations and other transportation hubs. Floor Graphics not only versatile, but they also leave advertisers with plenty of room for creativity. Available in various formats and shapes, your graphic is sure to be just as unique as the company it represents. In the form of footprints, arrows, signposts, and the like, these visual cues are a creative solution that can lead customers to the nearby location of your company, product, or service. Our cutting-edge manufacturing process ensures all ads are made from top-quality, slip-resistant materials.
Floor graphics are particularly suitable for short, concise advertising messages in the form of slogans, blurbs, and company logos. Information that can be read quickly ensures your ad can interact with viewers in seconds.
Floor graphics are an advertising medium that communicates a confident and fresh brand image, making it ideal for start-ups or any other business that makes a point of staying on the latest trends.
Tip: In highly frequented Berlin subway stations, there is plenty of floor space to transform into your next creative vision. Further opportunities for campaign advertising can be found here.
All pricing information is valid for 2019. All prices in Euros plus VAT.
DIE DRAUSSENWERBER also offers floor graphics at the following premium metro stations:
Alexanderplatz, Eberswalder Straße, Frankfurter Allee, Friedrichstraße, Gleisdreieck, Hermannplatz, Kochstraße, Oranienburger Tor, Potsdamer Platz, Rosenthaler Platz, Schönhauser Allee, Senefelderplatz, Stadtmitte, Wilmersdorfer Straße, Wittenbergplatz, Zoologischer Garten
More location details can be found on our location map.
Production costs in a 4-week rhythm:
180 x 65 cm or A0: 130,00 €
120 x 120 cm: 140,00 €
180 x 120 cm or 4/1: 170,00 €
Minimum booking period: 28 days; Prices listed on the price list do not include production costs.
Due to weather conditions, floor graphics may not always be available year-round. Please refer to our floor graphic download sheet for more information.
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